Creating an Efficient Sales Process Requires Focus on People, Processes, Technology & Training
Improving the sales process takes more than generic sales training and installing a CRM
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Charlie O'Brien
Charlie O’Brien provides consulting for the off-road equipment and financial services industries. He specializes in sales training, facilitating, directing and analyzing strategic projects. He currently serves as Secretary General to the Agrievolution Alliance, a coalition made up of 15 trade associations located in critical agricultural regions of the world and representing over 6.000 agricultural equipment manufacturers. O’Brien served as senior vice president of the Assn. of Equipment Manufacturers (AEM) from 2007-2017. He also served as liaison to AEM’s Agricultural Sector Board of Directors.
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Farm Equipment
5 Dealers Share Latest Facility Projects
Dealers Better Prepared for Softening in Used Market
Strong Customer Relationships, Parts Inventory Central to Spring Success
Don’t Get Caught Fighting the Last War
Must Read Free Eguides
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Farm Equipment Videos
Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports
In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.
Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag Mfg
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.