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Case IH Dealer Network Series Update

A Look at Case IH Network of Tomorrow

Part 6: In the final installment of this Farm Equipment series, Case IH executives share a forward-looking view of their network of tomorrow, and how they can help dealers who wish to consolidate.
In a mature industry like farm machinery, consolidation has become something we need to deal with ... just like death and taxes. It’s very much like Darwinism and survival of the fittest. It’s not popular with some dealers, manufacturers nor farmers, but this business is “adapt or die.”
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Case IH Dealer Network Series Update

Case IH Puts Teeth into 'Best Practice' Sharing

Part 5: Case IH established a dealer best practices group to open dialog on what works — and doesn’t — in hopes of raising the tide for the entire red network.
During a discussion on where improvement opportunities still exist for both Case IH as a full-line manufacturer and in its dealer network, Melinda Griffin, Case IH Director of Network Development, pointed out a new investment Case IH was making in their dealers in 2018 … a dealer “best practice” group.
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Case IH Dealer Network Series Update

Case IH Clears Air on ‘Brand Purity’ in Dealerships

Part 4: While stressing the term ‘brand alignment,’ Case IH dealer network execs open up about a lightning-rod issue — alternative brands in red dealerships — and what they say the spirit of their wording actually means.
Everyone who has ever taken the athletic field or courts has heard a coach bark these famous words ... “It’s not the size of the dog in the fight; it’s the size of the fight in the dog.”
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