Home / Topics / Content Areas / Industry Insider

Industry Insider
Industry Insider RSS Feed RSS

Case IH Feature Image no-SP
Case IH Dealer Network Series Update

Case IH Puts Teeth into 'Best Practice' Sharing

Part 5: Case IH established a dealer best practices group to open dialog on what works — and doesn’t — in hopes of raising the tide for the entire red network.
By Mike Lessiter posted on March 6, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
During a discussion on where improvement opportunities still exist for both Case IH as a full-line manufacturer and in its dealer network, Melinda Griffin, Case IH Director of Network Development, pointed out a new investment Case IH was making in their dealers in 2018 … a dealer “best practice” group.
Read More
Case IH Feature Image no-SP
Case IH Dealer Network Series Update

Case IH Clears Air on ‘Brand Purity’ in Dealerships

Part 4: While stressing the term ‘brand alignment,’ Case IH dealer network execs open up about a lightning-rod issue — alternative brands in red dealerships — and what they say the spirit of their wording actually means.
By Mike Lessiter posted on February 26, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
Everyone who has ever taken the athletic field or courts has heard a coach bark these famous words ... “It’s not the size of the dog in the fight; it’s the size of the fight in the dog.”
Read More
Ag Equipment Intelligence

Don’t Bet the Farm on USDA’s Initial Farm Profits Outlook for 2018

By Dave Kanicki posted on February 23, 2018 | Posted in Data & Forecasts
Earlier this month — Feb. 7 to be exact — USDA issued its farm sector profits forecast for 2018. The ag agency’s most recent outlook calls for further declines in net farm income and net cash farm income for the year ahead. But researchers at the University of Illinois Agricultural and Consumer Economics, say that, if past history holds true, the initial forecast is probably somewhat lower than what we’ll see next year at this time.
Read More
Case IH Feature Image no-SP
Case IH Dealer Network Series Update

Case IH Communications & Dealer-to-OEM Decision Making

Part 3: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
By Mike Lessiter posted on February 12, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.
Read More
Ag Equipment Intelligence

Dealer Inventory Levels, Used Pricing Continues to Stabilize

February 11, 2018 | Posted in Data & Forecasts
While more optimistic than they were a year ago, North American farm equipment dealers continue to acknowledge that booming machinery sales in 2018 probably isn’t in the offing. But the fact that their wholegoods inventory levels have improved significantly from a year ago is creating a more level playing field in which to operate.
Read More
Case IH Feature Image no-SP
Case IH Dealer Network Series Update

Dealer Rewards for Sustainable Growth

Part 2: Case IH executives shed light on the changes in the earned volume bonus the OEM makes available to dealers with the program released last year.
By Mike Lessiter posted on February 5, 2018 | Posted in Manufacturer & Dealer Issues, Manufacturer News
You have heard these words before, or something like them, when it comes to incentive plans. “Some dealers would rather learn their spouse was having an affair than to have their compensation plan changed.” This kind of thing can get a comedic reaction at meetings where dealers are gathered, but you see a lot of head-nodding too.
Read More

Top Articles

Current Issue

FE_JulyAugust-2026_BookWithPages_Curl_art.png

Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Farm Equipment Videos

2025 Dealer Hall of Fame: Raymond P. Koenig

2025 Dealer Hall of Fame: Raymond P. Koenig

During the 2025 Dealership Minds Summit, we honored the recipients of the Dealer Hall of Fame award. Among the award winners was the late Raymond P. Koenig of Koenig Equipment. To receive the award and speak on his uncle's behalf, Aaron Koenig, CEO of Koenig Equipment shares a few words.

View More
Top Directory Listings
A&I-Consumer-Large.png

A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter farm equipment since1930 01

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
View More