Niche Equipment Markets

How to Sell

Fuel Trailers Deliver 'Add-On' Sales Opportunities for Tractors & Combines

Boosted by the diesel exhaust fluid handling needs with the new Tier 4 Final engine regulations, fuel trailers are a niche product that makes your farmer’s greatest investments — the tractor and combine — more efficient.
Boosted by the diesel exhaust fluid handling needs with the new Tier 4 Final engine regulations, fuel trailers are a niche product that makes your farmer's greatest investments the tractor and combine more efficient.
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Challenger Adds MT400D Series Mid-Range Tractors to its Powerful Lineup

Challenger, a worldwide brand of AGCO (NYSE:AGCO), will introduce and display the new MT400D Series mid-range tractors at the 2013 Farm Progress Show in Decatur, Ill., Aug. 27-29. The MT400D Series boasts big-Challenger-tractor features in a maneuverable, hardworking package. Ideal for loader work, hay production and around-the-farm use, the MT400D Series provides professional farmers an efficient tool to tackle a variety of jobs with the high standard of reliability and performance they've come to expect from Challenger.
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Massey Ferguson Introduces 6600 Series Mid-Range Tractors

Massey Ferguson will proudly introduce and display its newest line of mid-range tractors, the 6600 Series, at the 2013 Farm Progress Show, Aug. 27-29 in Decatur, Ill. Farmers attending the Farm Progress Show are encouraged to visit the AGCO lot and learn how the 6600 Series is engineered specifically to meet their complex challenges. Standard features such as a spacious cab and four-wheel drive and optional upgrades like a front three-point hitch and advanced hydraulic systems make these tractors work and feel like high-horsepower machines with the efficiency and maneuverability of mid-range tractors. The new 6600 Series comes in three different models, the MF6614, MF6615 and MF6616, with three grower-focused option packages and a choice of three transmissions. One of the 13 available configurations is bound to meet the level of comfort, performance and sophistication that any farmer needs.
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How to Sell: Strip-Till Equipment

Strip-till is a niche and often complex farming practice, compared to no-till and more conventional methods. It takes patience, precision and a willingness by farmers to invest time and energy into developing nutrient-rich zones in their fields, which can lead to higher yields and lower input costs. In order to successfully sell customers on the value of strip-till, farm equipment dealers often need more than a smooth sales pitch to close a deal.


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LAFORGE Introduces VersaDeck

Designed and manufactured in Cedar Falls Iowa, this multipurpose platform has been developed to bring versatility, convenience and independence to the user. It is designed to be carried by a tractor, either on the rear or front hitch or on a front loader.
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How to Sell Implement Steering: Accuracy & Payback Guide Emerging Market

Many farm equipment dealers with precision farming interests consider auto-steer to be the entry point for customers who want to utilize technology. In many cases, those systems are now standard features on new tractors rolling off the assembly line. The tangible benefits of auto-steer are easily proven through reduced operator fatigue and the ability to maintain a straight path though the fields.
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How to Sell: Efficiency in the Field Fuels Quick ROI

Installing drainage tile is proven to improve crop yields, and by doing it themselves farmers will see a convincing ROI.
As land prices continue to rise, there's a growing need for producers to squeeze as much from their acreage as possible. Between growing commodity prices and land values, increasing yield is more important than ever. In order to improve yield without adding acreage, proper drainage is key. And more producers are starting to tackle the task of laying drainage tile themselves.
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