Niche Equipment Markets

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Two Perspectives on Strip-Tillage

Dealers: Solid Potential for Growth in Sales & Service

Succeeding in this niche market goes beyond simply selling the equipment. It requires changes from both the dealer and the grower.
Chris Hopkins has been selling strip-till equipment and helping growers polish their strip-till skills for the past 8 years. He says that once they get the hang of it, they almost always stick with it because they can see its inherent benefits almost immediately. Convincing farmers to work with it in the first place is the bigger challenge.
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Two Perspectives on Strip-Tillage

Growers: Supporting Strip-Till Goes Beyond the Machinery

Farmers see growth opportunities for dealers who understand strip-till as a sustainable system and can articulate the benefits of this niche practice.
Kicking the tires on a new tractor or scheduling seasonal maintenance for a combine or planter are common necessities that keep farmers coming through the doors of their local farm equipment dealership.
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Two Perspectives on Strip-Tillage

Strip-till can be a difficult term to define because it can have multiple meanings and interpretations depending on the region or objectives with the specialized farming practice. But at its core, strip-till is about seedbed preparation and tilling a narrow path of soil to create an ideal pocket for planting. Selecting the right equipment and understanding the agronomic aspects of the practice are essential to success, both for farmers adopting the system and dealers supporting it.
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Flaman shortlines
Sponsored Content: Success in Shortline Machinery

Traditional Dealerships Setting Up Separate Entities to Sell Shortline Equipment

A mainline dealer whose shortline business is critical to success sets up a separate location to quiet the major about the competitive attention at the primary location. The idea has also been talked about as a hedge move to protect a dealership whose contract or future transition of that contract could be questionable.
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Ron Harmon exterior of Big Equipment
Sponsored Content: Success in Shortline Machinery

Selling Shortline Machinery to Generate Trade-Ins — A Symbiotic Relationship

Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.
Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.
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Flaman
Sponsored Content: Success in Shortline Machinery

Shortline Dealer Finds Success with Many Lines

Brand diversity allows Flaman Ag to negotiate with suppliers and meet customers needs as a shortline dealer.
Brand diversity allows Flaman Ag to negotiate with suppliers and meet its customers needs. The dealership group carries 59 different product categories from 46 different suppliers, with grain handling, storage and drying equipment as their primary product areas. “We’re constantly looking for new things, and every year or two we’ll take on a new line or the odd thing will drop off,” Flaman says.
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Sponsored Content: Success in Shortline Machinery

What Consultants Say About Shortline-Only Farm Equipment Dealerships

We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
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