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Dealership Minds 2016: Kern Machinery

Specialty Equipment Poses Unique Challenges for the Service Department

By Jaime Elftman posted on January 27, 2016 | Posted in Niche Equipment Markets
Don Zajac and James Boel, service managers for Kern Machinery in the San Joaquin Valley (California), explain the range of challenges they face as service managers to get equipment fixed on an appropriate timeline, whether it's John Deere equipment or one of their shortlines. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Using Precision Products to Mitigate the Impacts of Drought

By Jack Zemlicka posted on January 27, 2016 | Posted in Precision Ag Sales & Service, Niche Equipment Markets
Farmers in California have been looking for help from technological advances to mitigate the impacts of drought conditions. Joel Turrubiates, integrated solutions manager for Kern Machinery in Bakersfield, Calif., talks about the Field Connect solutions that some farmers have found value in. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Precision Solutions for Speciality Crops

By Dave Kanicki posted on January 27, 2016 | Posted in Precision Ag Sales & Service, Niche Equipment Markets
Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, gives an overview of some of the precision technology Kern Machinery has been able to offer farmers in both row crops and permanent crops in the area. Giesick sees real-time data collection, analysis and decision-making as the future of farming. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Tips for Selling to Corporate Farms

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
Corporate farms in Kern Machinery's area of responsibility take up a lot of acres and they consume a lot of equipment. Therefore, they are important to the dealership. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., shares some insights on how the dealership works with these organizations. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Opportunities for a Rental Equipment Program

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
The nature of the high-use equipment Kern Machinery sells means they do very little used equipment trading. Instead, the dealership creates their own used equipment through a rental program. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., explains how the rental program works. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Fostering Relationships with Shortline Equipment Manufacturers

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
The relationships Kern Machinery has developed with their stable of shortline equipment manufacturers are extremely important to the dealership's success. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., talks about those relationships. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Equipment to Serve a Diverse Customer Base

By Mike Lessiter posted on January 26, 2016 | Posted in Niche Equipment Markets
About 30-40% of equipment sales for Kern Machinery come from shortline equipment. These shortline vendors are extremely important to Kern. Clayton Camp, president of Kern Machinery of Bakersfield, Calif., describes some of the challenges faced by the parts and service departments as they support these additional lines. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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