Niche Equipment Markets

Flaman
Sponsored Content: Success in Shortline Machinery

Shortline Dealer Finds Success with Many Lines

Brand diversity allows Flaman Ag to negotiate with suppliers and meet customers needs as a shortline dealer.
Brand diversity allows Flaman Ag to negotiate with suppliers and meet its customers needs. The dealership group carries 59 different product categories from 46 different suppliers, with grain handling, storage and drying equipment as their primary product areas. “We’re constantly looking for new things, and every year or two we’ll take on a new line or the odd thing will drop off,” Flaman says.
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Sponsored Content: Success in Shortline Machinery

What Consultants Say About Shortline-Only Farm Equipment Dealerships

We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
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Dealership Minds

Product Development Ties Customers to Kern Machinery

Kern Machinery has not been satisfied to merely distribute farm machinery to its customer base. With the wide diversity of crops — from almonds and pistachios to table grapes and pomegranates — grown at the south end of California’s Central Valley, many of its customers’ challenges are unique to the region and not necessarily economically feasible for its major supplier to address.
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Dealership Minds

Cultivating Supplier Relationships to Build Customer Loyalty

“I miss cotton,” says Larry Sitzman. “We really enjoyed serving the cotton industry for a lot of years.” But today, cotton, which was once called “white gold,” has become insignificant in California’s Central Valley, one of the most diverse agricultural regions in the U.S., if not the world. Kern Machinery, where Sitzman is the general sales manager, hasn’t sold a cotton picker in more than 10 years.
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Dealership Minds 2016: Kern Machinery

High-Use Tractors and Implements: Consulting on Service Needs

Don Zajac, service manager for the Buttonwillow, Calif., location of Kern Machinery, and James Boel, service manager for the Delano, Calif., location, talk about the process of consulting with the customer on high-use equipment. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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