Niche Equipment Markets

2015 Dealership of the Year Video Series: Ritchie Implement

Using Diverse Products to Bring in Customers

Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), talks about the progression the dealership has taken to grow the product lines they offer. Each additional product line has brought in new customers that otherwise wouldn't have visited their dealership.
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How To Sell: Baling Silage

Baling Silage Helps Offset Weather Challenges

Determine what moisture and quality levels your customers need to find the baling equipment that will best fit their operation.

Dealers agree that the best way to a farmer’s heart is to solve an existing problem by pitching a good idea to them. This has been a particularly effective way of selling silage baling equipment.


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How to Sell
How to Sell: Grain Bagging Equipment

Grain Bagging Keeps Farmers Moving

Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don’t want combines sitting still.
Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don’t want combines sitting still.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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