Niche Equipment Markets

Case IH 'Red Power' Skid Steer Generates More Than $75,000 for FFA

With the click of a mouse, a consortium of Case IH dealerships in central Ohio bought one of the most unique skid steers around and became a major benefactor of the FFA at national, regional and local levels. The final bid of $77,000 won Evolution AG LLC the online auction for Red Power a one-of-a-kind skid steer donated by Case IH to raise funds for the organization. Evolution AG LLC is a recently formed Case IH dealership and is already having an impact with its support of Agricultural Education and the FFA.
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Dealership Minds

Changing the Product Mix in a Consumer Store

Consumer products make up a great deal of sales in one of Precision Equipment's locations. Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), discusses how to evolve the product mix of a consumer store.
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