Niche Equipment Markets

Dan Crummett
Ahead of the Curve

Is Your Dealership Ready for Growing Use of Cover Crops?

While the use of cover crops is not new, interest in the benefits they can produce is growing. U.S. farmers are on track to plant cover crops in their normal rotations to the tune of more than 20 million acres by 2020. The interest in keeping something growing on fields year round is rooted in farmers’ search for increased yields, better management of natural rainfall, reduced soil erosion, boosting soil organic matter and better overall “soil health.”
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JCB Farm Material Handling

Farm Material Handling Equipment Provides Farmers Flexibility

A wide variety of attachments give skid loaders and telehandlers the versatility farmers are looking for.
From skid loaders to telescopic handlers, farm material handling equipment has become a common sight on many farms today. The main selling point, dealers say, is this equipment’s flexibility and ability to multi-task. With a skid loader, for example, a simple change of attachment and a sweeper becomes a snowplow or wood splitter.
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Mow

Swath Width vs. Mower Type

For top quality hay, which offers the biggest benefits for producers?
There may not be a consensus when it comes to the best type of mower to use in harvesting hay. But increasingly the one practice researchers agree on is wide swathing as the best way for producers to ensure the high nutritive value of their hay.
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2015 Dealership of the Year Video Series: Ritchie Implement

Using Diverse Products to Bring in Customers

Ron Ritchie, CEO and co-owner of Ritchie Implement (3-store dealer in Wis.), talks about the progression the dealership has taken to grow the product lines they offer. Each additional product line has brought in new customers that otherwise wouldn't have visited their dealership.
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Baler Wrapper
How To Sell: Baling Silage

Baling Silage Helps Offset Weather Challenges

Determine what moisture and quality levels your customers need to find the baling equipment that will best fit their operation.

Dealers agree that the best way to a farmer’s heart is to solve an existing problem by pitching a good idea to them. This has been a particularly effective way of selling silage baling equipment.


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How to Sell
How to Sell: Grain Bagging Equipment

Grain Bagging Keeps Farmers Moving

Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don’t want combines sitting still.
Dealers may want to take a new look at grain bagging equipment. When the elevators are unable to keep up with record-high grain yields, farmers don’t want combines sitting still.
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Farm Equipment

2025 Dealership of the Year

  • Mazergroup - Large Operation
  • Lowe & Young - Small Operation 
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