Santiago Alcantar, parts manager at the Bakersfield, Calif., location of Kern Machinery, shares an anecdote on why it's important to build a good relationships with shortline manufacturers and other vendors.


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This interview is part of the Dealership Minds Video Series brought to you by Charter Software.

Santiago Alcantar

Building a Customer-Focused Team

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Years with Organization: 2.5. rior to joining Kern Machinery as the parts manager at the Bakersfield and Lancaster, Calif., stores he worked as a manager at AT&T and Sears.

Role: As a parts manager, Santiago Alcantar says it’s his goal to make sure a customer walks out the door with everything they needed, if not more.

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