Richard Knott, parts manager at the Buttonwillow, Calif., location of Kern Machinery, talks about the importance communicating with customers and deciding to visit a farmer when necessary.


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This interview is part of the Dealership Minds Video Series brought to you by Charter Software.

Richard Knott

Cultivating Supplier Relationships to Build Customer Loyalty

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Years with the Organization: 31. After working in the parts department for another John Dealership for 3.5 years, he joined the Kern Machinery parts department and has been there
every since.

Role: “A big thing for me that I believe in is you have a parts department, a sales department and you have a service department and you have to make those all chime together to make them go and I think that’s a big part of my role — to make that happen.”

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