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Dealership Minds 2016: Kern Machinery

High-Use Tractors and Implements: Consulting on Service Needs

By Jaime Elftman posted on January 27, 2016 | Posted in Niche Equipment Markets
Don Zajac, service manager for the Buttonwillow, Calif., location of Kern Machinery, and James Boel, service manager for the Delano, Calif., location, talk about the process of consulting with the customer on high-use equipment. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Keeping Salesmen Organized with Computer Software

By Dave Kanicki posted on January 27, 2016 | Posted in Department Management
Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, empowers his sales staff with the technology they need to prepare for and stay on top of scheduled appointments. This can be as simple as encouraging the use of Microsoft Outlook to stay organized. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Following Up with Customers Using the John Deere Dealer Scorecard

By Dave Kanicki posted on January 27, 2016 | Posted in Best Practices
The John Deere Dealer Scorecard is an appropriate tool Kern Machinery uses to evaluate customer satisfaction. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, talks about the scorecard and how they use it to identify areas of improvement and situations when an additional follow-up, in-person meeting might be necessary to serve the customer. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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