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Executive Q&A

Adapting & Learning From 2022’s Challenges

Rocky Mountain Equipment Chief Sales & Operations Officer Jim Wood talks about how the dealership managed through price increases, inventory shortages and changing customer buying habits.
By Ben Thorpe posted on February 2, 2023 | Posted in Best Practices, Used Equipment Remarketing, Department Management
Last year brought a series of hurdles for dealers to jump through. Customer demand was up, but there wasn’t much to sell them. Prices went up and so did interest rates.
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Farmers Look for Value, Specialization in Shortline Purchases

Farm Equipment’s second shortline farmer survey found growers continue to purchase shortline equipment based on price, special features and availability.
By Ben Thorpe posted on August 25, 2022 | Posted in Data & Forecasts
According to Farm Equipment’s second annual survey to farmers about their shortline manufacturers, farmers continue to buy shortline equipment due to the quality they get for the price and the major lines’ lack of experience in niche areas.
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2022 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Dealers Rank Kubota Canada & Branson as Top Full-Line & Tractor Mfrs.

In its first year on the survey, Kubota Canada takes the top slot among full-line manufacturers, while Branson ranked 1st among tractor manufacturers for the 3rd year in a row.
By Ben Thorpe posted on July 1, 2022 | Posted in Manufacturer & Dealer Issues
The Equipment Dealers Assn. (EDA) has released the results of its annual Dealer-Manufacturer Relations Survey to equipment dealers.
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Conversations with Ag Equipment's Entrepreneurs

Horsch Farm Equipment's Owner & Founder Michael Horsch

Michael Horsch shares off-the-cuff stories on his early start with products no one wanted, how the fall of the Berlin Wall kept his business afloat and some strong opinions on the farmer, dealer and manufacturer relationship
October 2, 2018 | Posted in Best Practices, Operations & Finance
Horsch Farm Equipment owner and founder Michael Horsch describes how his dream of farming turned into a $600 million shortline equipment operation fueled by family support, customer education and tailoring equipment to meet local markets’ needs — internationally.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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