Items Tagged with 'shortline'


Executive Q&A

Adapting & Learning From 2022’s Challenges

Rocky Mountain Equipment Chief Sales & Operations Officer Jim Wood talks about how the dealership managed through price increases, inventory shortages and changing customer buying habits.
Last year brought a series of hurdles for dealers to jump through. Customer demand was up, but there wasn’t much to sell them. Prices went up and so did interest rates.
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Farmers Look for Value, Specialization in Shortline Purchases

Farm Equipment’s second shortline farmer survey found growers continue to purchase shortline equipment based on price, special features and availability.
According to Farm Equipment’s second annual survey to farmers about their shortline manufacturers, farmers continue to buy shortline equipment due to the quality they get for the price and the major lines’ lack of experience in niche areas.
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2022 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Dealers Rank Kubota Canada & Branson as Top Full-Line & Tractor Mfrs.

In its first year on the survey, Kubota Canada takes the top slot among full-line manufacturers, while Branson ranked 1st among tractor manufacturers for the 3rd year in a row.
The Equipment Dealers Assn. (EDA) has released the results of its annual Dealer-Manufacturer Relations Survey to equipment dealers.
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Conversations with Ag Equipment's Entrepreneurs

Horsch Farm Equipment's Owner & Founder Michael Horsch

Michael Horsch shares off-the-cuff stories on his early start with products no one wanted, how the fall of the Berlin Wall kept his business afloat and some strong opinions on the farmer, dealer and manufacturer relationship
Horsch Farm Equipment owner and founder Michael Horsch describes how his dream of farming turned into a $600 million shortline equipment operation fueled by family support, customer education and tailoring equipment to meet local markets’ needs — internationally.
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