Michael Horsch shares off-the-cuff stories on his early start with products no one wanted, how the fall of the Berlin Wall kept his business afloat and some strong opinions on the farmer, dealer and manufacturer relationship

Kentucky grain producer Joe Sisk and Jeff Morgan, H&R Agri-Power (Case IH dealer) share views into each other’s world and why they have not yet consummated a high-ticket deal for Sisk’s 5,000-acre operation, which remains 100% green on combines and tractors. As soon as they sat down, Sisk (45) reminded Morgan (53) that he’d been his tractor engine instructor in 4H 33 years earlier. Morgan remembered the class and the curriculum (“intake, compression, power and exhaust”) but hadn’t realized Sisk had been in the class.

The second longest distributor for Art's Way also leads in equipment sales.

This New Holland dealer has found that adding specialty equipment lines has helped them better server their customers with livestock operations.

With 60-plus shortlines to their name, the Saskatchewan-based dealer network strives to meet every customer’s needs and build long-term relationships in the process.

The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.