Items Tagged with 'shortline'

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Horsch
Conversations with Ag Equipment's Entrepreneurs

Horsch Farm Equipment's Owner & Founder Michael Horsch

Michael Horsch shares off-the-cuff stories on his early start with products no one wanted, how the fall of the Berlin Wall kept his business afloat and some strong opinions on the farmer, dealer and manufacturer relationship
Horsch Farm Equipment owner and founder Michael Horsch describes how his dream of farming turned into a $600 million shortline equipment operation fueled by family support, customer education and tailoring equipment to meet local markets’ needs — internationally.
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Joe_Sisk-Jeff_Morgan
Conversations in Ag

Kentucky Grain Producer and Case IH Dealer Discuss Farm Equipment Brand Loyalties

Kentucky grain producer Joe Sisk and Jeff Morgan, H&R Agri-Power (Case IH dealer) share views into each other’s world and why they have not yet consummated a high-ticket deal for Sisk’s 5,000-acre operation, which remains 100% green on combines and tractors. As soon as they sat down, Sisk (45) reminded Morgan (53) that he’d been his tractor engine instructor in 4H 33 years earlier. Morgan remembered the class and the curriculum (“intake, compression, power and exhaust”) but hadn’t realized Sisk had been in the class.
Kentucky grain producer Joe Sisk and Jeff Morgan, H&R Agri-Power (Case IH dealer) share views into each other’s world and why they have not yet consummated a high-ticket deal for Sisk’s 5,000-acre operation, which remains 100% green on combines and tractors. As soon as they sat down, Sisk (45) reminded Morgan (53) that he’d been his tractor engine instructor in 4H 33 years earlier. Morgan remembered the class and the curriculum (“intake, compression, power and exhaust”) but hadn’t realized Sisk had been in the class.
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Success in Shortline Feature
Sponsored Content: Success in Shortline Machinery

Shortline Veterans in Illinois Stands by Values into Third Generation

The second longest distributor for Art's Way also leads in equipment sales.
J.R. Harris says even after his dad had passed in 1990, the decision to keep his namesake for the family business, J.O. Harris Sales, was one that didn’t take much discussion. Today, J.R.’s son, Jay, is the third generation heading the shortline dealership in Alexander, Ill.
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Sponsored Content: Success in Shortline Machinery

Rationalizing Shortlines

As with any merger or acquisition, the rolled-up organization often finds a hodgepodge of shortline equipment. If those lines are not in conflict with the major-line's products, they almost assuredly will compete with another shortline product in the mix. In the first few weeks of the merger, Precision Equipment was already at work discussing shortline rationalization.
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Kevin Hitchings
Sponsored Content: Success in Shortline Machinery

For Pattison Agriculture, No Line Is Too Unique

With 60-plus shortlines to their name, the Saskatchewan-based dealer network strives to meet every customer’s needs and build long-term relationships in the process.
When JayDee AgTech and Maple Farm Equipment merged together under the Pattison Agriculture ownership group in early 2014, the result was a dealer network that has since expanded to 19 locations across Saskatchewan and Manitoba. While it brought in a diverse customer base with opportunities to grow further, it also brought in over 60 different shortlines across all locations, some with unique restrictions in their distribution contracts.
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DJI_0153.jpg
Sponsored Content: Success in Shortline Machinery

Understanding Customers, Keeping Ahead of the Curve Vital for Redhead Equipment

The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
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