Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, gives an overview of some of the precision technology Kern Machinery has been able to offer farmers in both row crops and permanent crops in the area. Giesick sees real-time data collection, analysis and decision-making as the future of farming.
This interview is part of the Dealership Minds Video Series brought to you by Charter Software.
Permanent Crops Require an 'Anticipate & Forecast' Approach to Selling
Years with Organization: Started at the Buttonwillow store in 2014; sold Deere construction and forestry equipment between 2008-13; prior to that, sold propane tanks to farmers across the western U.S.
Role: “I make real-time decisions daily that drive the ship forward. And what I mean by that is if there’s a long-term goal, there has to be someone in leadership who can see it and push the soldiers in that direction. I’m blessed with some very talented people out here who are not afraid to take chances and take care of the customer in doing so. So I provide that leadership.”