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Feed Your Sales Team — A Presentation From Shawn Skaggs
Shawn Skaggs shares his strategy on cultivating a positive culture within your sales team.
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Department Management
Redefining Your Sales Mindset
Farm Equipment sales’ staff can learn from the past, but must realize a new era of prediction is here.
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Increasing Productivity and Efficiency Boosts Dealership Profits in the Age of Amazon
Kelly Mathison, a consultant and trainer at the Western Equipment Dealers Assn. Dealer Institute, discusses emphasizing interdepartmental teamwork and personalized, rather than automated online-based, service in ag equipment dealerships in order to maximize profits per hour.
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Be a Leader, Not a Boss: Top Tips for Motivating Employees to Boost Sales
Trent Hummel, a trainer at the Western Equipment Dealers Assn. Dealer Institute, forgoes teaching sales strategies to instead drive staff-wide motivation and engagement to boost sales and improve the quality of work within businesses.
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Top Articles
- Nominate a Dealer for Farm Equipment’s 2027 Dealership of the Year Award Program
- Discovering America’s Entrepreneurial Spirit in Rural Illinois
- Farm Equipment's Best of the Web: July 31, 2026
- Hutson Inc. Names Casey Seymour Senior Vice President of Asset Management
- Sitting Down with Innovator Gregg Sauder
Current Issue
Farm Equipment
2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.
22nd Annual Award Recognizes Top Farm Equipment Dealers
First-ever Ag Equipment Intelligence Executive Summit Held in Chicago on May 19-20
Where’s the Class in Class-Action?
Must Read Free Eguides
Download these helpful knowledge building tools
- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
- What Your Salespeople Need: A Sales Skills Checklist
Farm Equipment Videos
2025 Dealer Hall of Fame: Raymond P. Koenig
During the 2025 Dealership Minds Summit, we honored the recipients of the Dealer Hall of Fame award. Among the award winners was the late Raymond P. Koenig of Koenig Equipment. To receive the award and speak on his uncle's behalf, Aaron Koenig, CEO of Koenig Equipment shares a few words.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.