There is no secret sauce to success that will work for every dealership, every time. Each dealership is unique and operates in a distinctive geography with different customers who each have their own individual needs, goals and business objectives. At Van Wall, we have found a formula that works best for us, and one that I think is scalable and work at any level.
There are 8 factors that impact the dealership’s image. Five of them are internal and the other three are external. Together, these factors determine the image of your dealership and are thus directly tied to customer satisfaction.
Ryan Polete, sales manager at H&R Agri-Power made a profound opening statement about sales compensation and motivations. “What I’m showing is really not a compensation plan that motivates people, but it will push their direction in the right way. That’s about all we can hope for on that. Money,” he says, “should motivate our sales force.”
A culture of high expectation is fostered through 12 specific characteristics, including market and customer orientation, ability to change, strategic focus, values & standards, rituals & ceremonies, concern for people, rewards & punishments, open communication, conflict resolution, Esprit De Corps, commitment and teamwork.
Fred Titensor, COO, has 8 salespeople among his 4 stores, with average service of 15 years. “When I walk in the door, I see familiar faces,” notes the fourth-generation dealer about what may perhaps be a unique situation, “and they know what the goals are and what we want to do.”
“It was the best of plans; it was the worst of plans.”
To borrow from the words of Charles Dickens’, what may seem a no-brainer for the company’s well-being may feel like a penalty for the greenback-motivated salesman.
Dealership Minds Summit Presenter Fred Titensor C.O.O., Valley Implement explains how his dealership’s used sales program works, even in a negative margin situation.
Dealership Minds Summit Presenter Fred Titensor C.O.O., Valley Implement explains how his dealership’s used sales program works, even in a negative margin situation.
At the 2026 Farm Progress Show, Colin Rush, Vice President of Sales and Marketing with Bourgault Industries, details the Canadian manufacturer's newly announced partnership with CNH.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.