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Titan Machinery’s Jeff Bowman: 7 Key Changes to Transform Dealership Marketing

Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to drive dramatic improvement in dealership performance in the ag equipment industry.
By Jeff Bowman posted on September 21, 2018 | Posted in Department Management, Dealership Marketing
Marketing Executive Jeff Bowman of Titan Machinery explains his vision on the things that must change to get farm equipment dealerships where they need to be.
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Jeff Bowman

‘Buccaneer Marketing’ No Longer Cuts It

Titan Machinery’s top marketing executive sets the table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.
By Mike Lessiter posted on September 14, 2018 | Posted in Department Management, Dealership Marketing
Titan Machinery’s top marketing executive sets table for much-higher level discussion on the role that marketing should play in dealerships, including owning all customer growth.
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People & Profits

Manage Your Employees Like a Successful Sports General Manager Leads His Team

By George Russell and Daniel Surprenant posted on September 12, 2018 | Posted in Best Practices, Department Management
I challenged readers of this column to “Make 2018 the Year of Human Capital Investment.” Training is likely a key part of your human capital investment. Below is a professional perspective on how to make training work and how to make it pay from one of my Machinery Advisors Consortium colleagues, Daniel Surprenant. — George Russell
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People & Profits: Manage Your Employees Like a Successful Sports General Manager Leads His Team

By George Russell and Daniel Surprenant posted on September 12, 2018 | Posted in Best Practices, Department Management
I challenged readers of this column to “Make 2018 the Year of Human Capital Investment.” Training is likely a key part of your human capital investment. Below is a professional perspective on how to make training work and how to make it pay from one of my Machinery Advisors Consortium colleagues, Daniel Surprenant. — George Russell
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
By Jack Zemlicka posted on September 12, 2018 | Posted in Best Practices, Department Management, Dealership Marketing
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Lessiter

3 Questions to Root Out Complacency

By Mike Lessiter posted on September 11, 2018 | Posted in Best Practices, Department Management
One of the benefits of covering an industry like farm equipment is learning from some great business minds. That, and tapping into free consulting in the name of business journalism. I do file away your wisdom from our interviews, and several of you even taken my calls when I’m looking to calibrate our thinking over here. While our industries are different, many of the people challenges are the same, and I will take a sound and trusted lens-adjustment from any corner.
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Farm Equipment

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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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