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Mahindra USA Moves Ahead in Dealer Satisfaction

April 3, 2013 | Posted in Best Practices

Mahindra USA, the number one selling tractor brand in the world based on volume, rises to the number two spot in dealer satisfaction according to the North American Equipment Dealers Association (NAEDA) 2013 Dealer-Manufacturer Relations Survey. In the category of major tractor manufacturers, Mahindra shows significant improvement in overall dealer satisfaction moving up a position in the rankings. Mahindra USA captured the top spot in several categories: Communications with Management, Marketing & Advertising Support and Product Availability.


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Dealers Shed Light on Mystery of Marketing

By Mike Lessiter posted on March 13, 2013 | Posted in Best Practices, Operations & Finance
When the Farm Equipment staff spoke with dealers about topics they wanted for the first-ever Dealership Minds Summit, marketing topped nearly everyone's list. Because dealers know well that a better mousetrap and the world beating a path to your door is patently false. More important than ever, dealers must promote themselves with the same fervor that their OEM promotes its color, while employing new technology and customer intelligence tools.
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From the Desk of Dave Kanicki

Passion at Work

By Dave Kanicki posted on March 1, 2013 | Posted in Best Practices
They say that confession is good for the soul, and every once in a while people will offer a true mea culpa for things they regret.
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AGCO Employees Recognized with Women in Manufacturing STEP Award

February 6, 2013 | Posted in Best Practices
Source: AGCO
Nina Pathy, AGCO Director, Global Parts Data and Parts Books and Tammie Nelson, AGCO Welding Technician, CWS, were recognized by The Manufacturing Institute, Deloitte, University of Phoenix and the Society of Manufacturing Engineers with a Women in Manufacturing STEP (Science, Technology, Engineering and Production) Award for their excellence and leadership in manufacturing.
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Farm Equipment Videos

Analysts Comment on CNHI CEO's Departure

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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