Best Practices

Improving Efficiency & Costs in the Parts & Service Departments

As Ellens Equipment — Farm Equipment’s 2017 Dealership of the Year in the under $75 million in revenues category — has grown in recent years, it became clear changes in the service and parts departments were needed to help improve efficiency, reduce costs and ultimately improve the dealership’s absorption rate.


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People & Profits

Formulate a Short & Simple ‘Tailgate Talk’

Great leaders simplify their messages. As a dealership leader, are your messages the most powerful? Think of Ronald Reagan, often called the Great Communicator, and some of his famous messages. “Mr. Gorbachev, tear down this wall” at the Berlin Wall. Or after the Challenger disaster, “They touched the face of God.” The title of his biography by his speech writer Peggy Noonan says it best — Simply Speaking.
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George Russell -Eric Thompson.jpg
People & Profits

Formulate a Short & Simple ‘Tailgate Talk’

Great leaders simplify their messages. As a dealership leader, are your messages the most powerful? Think of Ronald Reagan, often called the Great Communicator, and some of his famous messages. “Mr. Gorbachev, tear down this wall” at the Berlin Wall. Or after the Challenger disaster, “They touched the face of God.” The title of his biography by his speech writer Peggy Noonan says it best — Simply Speaking.


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Wide Swath Haying Revisited

Fifteen years of application show wide swath haying improves stored forage quality and can boost feeding efficiency. Equipment builders have responded with mowers to do the job.
In June 2003, Tom Kilcer and his New York Extension Service colleagues tested their wide swath hay-in-a-day concept by putting it to a test in a soggy alfalfa field after an overnight shower dropped 0.033 inches of rain and left the meadow soaked with free-standing water.
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Valley Truck & Tractor: Planning Service Operations for the Long Term

In 2016, Valley Truck & Tractor achieved a parts and service absorption rate of 106%. According to the Western Equipment Dealers Assn.’s (WEDA) 2016 Cost of Doing Business study, the farm equipment industry average absorption rate was 64%, with an industry benchmark target of 80%-plus.
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Dealership of the Year 2017: Ellens Equipment, McBain, Mich.

What do you get when the son of the local New Holland dealer marries the daughter of the local Case IH dealer? While this sounds like the start to a bad joke, it’s actually the foundation of the Ellens Equipment ownership team, a couple who knows a thing or two about running a successful dealership and who treats the business like another one of their children (including knowing when it’s time to let them spread their wings).
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13th Annual Awards Program Recognizes Industry’s Top Dealers

Valley Truck & Tractor & Ellens Equipment earned the industry’s top honors as Farm Equipment’s 2017 Dealership of the Year.
Now in its fourth year, the downturn in the ag economy has presented farm equipment dealers with numerous challenges. But, the best of the best have risen to the occasion and found ways to face those challenges head on.
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Lessiter

To The Point: Make Room for Creative Destruction

Reflecting on the Dealership of the Year Alumni Group, and the manufacturer rankings, it’s clear that best in industry achievements don’t happen by accident. Rather, they get into the conversation of “best” through a refusal to be mediocre, or “good enough to get by.” One can argue a company can’t get there unless it first engages in honest self-reflection, with a well-polished mirror.
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