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Should Marketing Automation be Combined with CRM?

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
December 28, 2017 | Posted in Best Practices, Department Management
Source: CIO
Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered.
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Kanicki
From the Desk of Dave Kanicki

If Motivation is an Art…

By Dave Kanicki posted on December 25, 2017 | Posted in Best Practices
Have you ever noticed how employees, for better or worse, tend to take on the characteristics and habits of their bosses? If the boss treats them like idiots, they tend to do the same with the people that report to them. Or worse yet, that attitude carries over to the customer.
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Dealership Minds Summit 2017

[Video] Dealer-to-Dealer Panel: Compensation That Emphasizes — and Moves — Used Equipment

December 21, 2017 | Posted in Best Practices, Used Equipment Remarketing
Dealers lament about the struggles of keeping salespeople focused on moving used equipment rather than just the shiny new units. A sure way to light a fire under your sales team is with compensation plans designed specifically to move used equipment — where the biggest impact exists. From withholding commission until a trade is sold to attaching bonuses to the used units, compensation plans tied to used equipment vary greatly — all with their own pros and cons.
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Dealership Minds Summit 2017

[Video] Outside Looking In: An Analyst’s View of Farm Machinery’s Used Equipment Challenges

December 21, 2017 | Posted in Best Practices, Used Equipment Remarketing
The U.S. farm machinery industry is closely monitored by Wall Street, resulting in a vast array of information on the industry and where it is headed. We know Wall Street’s perceptions of the industry counts. Like it or not, Wall Street influences decisions in Moline, Ill., Racine, Wis., and Duluth, Ga., that ultimately impact your business as dealers as well.
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Dealership Minds Summit 2017

[Video] Dealer-to-Dealer Panel: After the Trade-In: Immediate Actions for Getting It Back Into the Market

December 21, 2017 | Posted in Best Practices, Used Equipment Remarketing
A salesperson takes a used unit in on trade. Now what? If you don’t have a plan for what happens next — starting that same day — you’re already losing. Experts say having a detailed plan — with accountability — on how quickly the unit is cleaned up and serviced, photographed, listed, etc., will do wonders for inventory turns. During this dealer-to-dealer panel, 4 seasoned dealers will share their internal systems to keep attention on traded equipment and get it back out into the market ASAP.
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