Best Practices

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14th Annual Awards Program Recognizes Industry’s Top Dealers

Reynolds Farm Equipment and Greenland Equipment earned the industry’s top honors as Farm Equipment’s 2018 Dealership of the Year.
If the number of nominees for this year’s Dealership of the Year is any indication, dealers are beginning to recover from the ag economy downturn and feeling more confident about their businesses.
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‘What? So What? Now What?’ Identifying & Adapting to Trends in Your Market

Consultant David Parker encourages dealers to go through the exercise of identifying trends in their marketplace, how those trends are going to impact their business and how they need to respond.
There’s no doubt that the ag market is changing. Whether it’s growing use of equipment leases, farms consolidating, farmers retiring, “new” buyers turning to used equipment, or some other trend, every dealer is facing a different market than they have in years past.
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Wider World of Business

3 Ways to Engage Advertising-Weary Consumers

According to recent research by the American Marketing Assn., consumers are bombarded with up to ten thousand brand messages daily. According to a 2015 Microsoft study, our attention span has been reduced to six seconds — which also happens to be that of a goldfish. Add to this declining trust in traditional advertising and what's a brand to do?
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Conversations in Ag

Agriculture Equipment Dealers & Manufacturers Collaborating to Solve Customer Needs

Clayton Camp, President of Kern Machinery and David Rankin, President of Rankin Equipment and Northstar Attachments, discuss the value of the relationship between suppliers and dealers and what makes those relationships work.
Clayton Camp, President of Kern Machinery and David Rankin, President of Rankin Equipment and Northstar Attachments, discuss the value of the relationship between suppliers and dealers and what makes those relationships work.
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Conversations in Ag

What can Business Systems do for Agriculture Equipment Dealers?

Anne Salemo, CEO and president of Charter Software based in Littleton, Colo., sits down with Mike Prengler, director of operations for HBS Systems in Richardson, Texas. Working closely with their own networks of dealers and OEMs, the two share thoughts on business management systems and what they believe these systems will be doing for dealers in the near future.
Anne Salemo, CEO and president of Charter Software based in Littleton, Colo., sits down with Mike Prengler, director of operations for HBS Systems in Richardson, Texas. Working closely with their own networks of dealers and OEMs, the two share thoughts on business management systems and what they believe these systems will be doing for dealers in the near future.
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