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People & Profits

Manage Your Employees Like a Successful Sports General Manager Leads His Team

By George Russell and Daniel Surprenant posted on September 12, 2018 | Posted in Best Practices, Department Management
I challenged readers of this column to “Make 2018 the Year of Human Capital Investment.” Training is likely a key part of your human capital investment. Below is a professional perspective on how to make training work and how to make it pay from one of my Machinery Advisors Consortium colleagues, Daniel Surprenant. — George Russell
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People & Profits: Manage Your Employees Like a Successful Sports General Manager Leads His Team

By George Russell and Daniel Surprenant posted on September 12, 2018 | Posted in Best Practices, Department Management
I challenged readers of this column to “Make 2018 the Year of Human Capital Investment.” Training is likely a key part of your human capital investment. Below is a professional perspective on how to make training work and how to make it pay from one of my Machinery Advisors Consortium colleagues, Daniel Surprenant. — George Russell
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Challenge Your Parts & Service Team to Attract Multi-Colored Machinery Customers

Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
By Jack Zemlicka posted on September 12, 2018 | Posted in Best Practices, Department Management, Dealership Marketing
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
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Leveraging Customer Engagement to Boost Your Social Media Profile

Collaborating and coordinating with farmers on incentive-based contests can be valuable brand-building efforts, requiring minor investments of staff time.
By Jack Zemlicka posted on September 11, 2018 | Posted in Best Practices, Dealership Marketing
While having a social media “point person” is a luxury for many farm equipment dealers, there are alternatives to investing endless hours in populating online feeds with newsworthy items that call attention to your products and services.
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Lessiter

3 Questions to Root Out Complacency

By Mike Lessiter posted on September 11, 2018 | Posted in Best Practices, Department Management
One of the benefits of covering an industry like farm equipment is learning from some great business minds. That, and tapping into free consulting in the name of business journalism. I do file away your wisdom from our interviews, and several of you even taken my calls when I’m looking to calibrate our thinking over here. While our industries are different, many of the people challenges are the same, and I will take a sound and trusted lens-adjustment from any corner.
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Kirby
Conversations with Ag Equipment's Entrepreneurs

Kirby Manufacturing Evolves from Dealer to Manufacturer While Navigating California's Dairy Industry

Ric Kirby explains the company’s evolution from dealer to manufacturer, some entertaining sales and demo techniques, their growing international business and memories of the day the team rallied behind a commitment to one another to weather a financial hardship.
September 10, 2018 | Posted in Best Practices, Operations & Finance, Manufacturer News
Ric Kirby discusses how his family and company navigated the California dairy industry and went from manufacturing the first self-unloading forage wagon to other products, including a vehicle to assist presidential customers.
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Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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