Home / Topics / Best Practices

Best Practices
Best Practices RSS Feed RSS

Horsch
Conversations with Ag Equipment's Entrepreneurs

Calmer Corn Heads Owner Marion Calmer Overcomes Roadblocks from the Majors to Become Innovative Manufacturer

Marion Calmer tells the origin story of his experience in no-till innovations at Calmer Ag Research Center, Calmer Farms and Calmer Corn Heads.
October 4, 2018 | Posted in Best Practices, Operations & Finance
Marion Calmer tells the origin story of his experience in no-till innovations at Calmer Ag Research Center, Calmer Farms and Calmer Corn Heads — even though he thought he just wanted to be a farmer.
Read More
Horsch
Conversations with Ag Equipment's Entrepreneurs

Horsch Farm Equipment's Owner & Founder Michael Horsch

Michael Horsch shares off-the-cuff stories on his early start with products no one wanted, how the fall of the Berlin Wall kept his business afloat and some strong opinions on the farmer, dealer and manufacturer relationship
October 2, 2018 | Posted in Best Practices, Operations & Finance
Horsch Farm Equipment owner and founder Michael Horsch describes how his dream of farming turned into a $600 million shortline equipment operation fueled by family support, customer education and tailoring equipment to meet local markets’ needs — internationally.
Read More
Wider World of Business

The Top 8 Reasons to Refocus on Employee Referrals During Low Unemployment

September 29, 2018 | Posted in Best Practices
Source: ERE
Employee referral programs should be producing 50 percent of all of your hires because they are the most powerful corporate recruiting tool by far. Over many years, data has revealed that scientifically designed corporate employee referral programs, compared to all other sources, literally produce both the highest quality of hire and the highest percentage of hiring volume.
Read More
Marketing-Content_Art_FE_1018.jpg

Target Customer Interactions Using Content Marketing

Creating and repurposing content is the first step to moving leads through your dealership’s marketing funnel.
September 26, 2018 | Posted in Best Practices, Dealership Marketing
As the world around us has become more digital, the way your farm customers seek out information and even interact with each other has changed. They too have become more digital. Farmers aren’t necessarily making their daily trip to the coffee shop to visit with each other anymore.
Read More
Eric Shanfelt

How to Effectively Use Digital Marketing for Ag Equipment Dealers

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
By Sierra Wolff posted on September 24, 2018 | Posted in Best Practices, Dealership Marketing
Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
Read More

Top Articles

Current Issue

FE_June_2026_BookWithPages_Curl_art.png

Farm Equipment

Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Farm Equipment Videos

View More
Top Directory Listings
A&I-Consumer-Large.png

A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter farm equipment since1930 01

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
View More