Best Practices

2015 Dealership of the Year Video Series: Salem Farm Supply

Marketing for a Dealership in a Remote Area

Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, explains the challenges they face in getting in front of customers with marketing efforts in a remote geographical location.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Dealing with Death at the Ownership Level

In 2012, Philip Lewis, the owner of Salem Farm Supply (Salem, N.Y), passed away. His daughter, Carole, had been working full time at the dealership for about a year. At the time of his passing, there wasn't a succession plan in place to dictate the future of the company. In this video, Carole, now president of Salem Farm Supply, shares the challenges they faced as they not only dealt with the loss of a loved one, but also had to work to resign manufacturer agreements with their suppliers.
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Wider World of Business

How to Nurture Accountability with Employees

Organizations are made up of teams and individuals who execute specific tasks to drive a greater, overarching business goal. However, the link between individual actions and broader organizational goals is often unclear. Most employees, including leaders, do not realize the impact that their actions (or lack of) can have on business operations.
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Monitoring Service Productivity: Non-Applied Tech Time Is ‘Thrown-Out’ Inventory

In his general session presentation at the 2015 Dealership Minds Summit in Cincinnati in January, Birkey’s Farm Store President/CEO Mike Hedge also covered service productivity issues and the high cost of unapplied labor most farm equipment dealerships experience. And he encouraged dealers to start looking at service techs through a lens of inventory units.
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