Best Practices

George Russell
Technology for Profit

Article Rewind: What We’ve Covered So Far

I began writing a regular column in 2009 under the banner “Planning for Profits,” which focused on ways progressive farm equipment dealers can improve their bottom lines. In early 2012, the editorial focus changed to “Technology for Profits” — that is how dealers can and should use technology profitably. This list responds to dealers who have asked for copies to previously published articles.
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ZJ Farms
Dealer Profile

Z&J Farms Adding Equipment Sales is All About Opportunity

A few years of working for a dealership whetted this farmer’s appetite to establish his own retail operation.
Watching Zach Reiter work the TruAG exhibit at the 2014 Farm Progress Show in Boone, Iowa, you might have thought he worked for the manufacturer of seed tender products, as well as anhydrous bars. As it turns out, Reiter is an independent farmer-dealer who handles TruAG products as his main line of equipment.
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