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Leveraging CRM for Farm Equipment Leads and Sales

Online lead generation centers on segmentation, but the key to closing those same inquiring customers comes through consolidation.
By James DeGraff posted on September 24, 2018 | Posted in Best Practices, Data & Forecasts, Dealership Marketing
In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
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WEDA Dealer Institute

Creating and Hitting a Basic Labor Budget for your Dealership Service Department [Webinar]

September 21, 2018 | Posted in Best Practices
In this webinar, Kelly Mathison, management consultant for the WEDA Dealer Institute, shows you a basic and easy to understand formula to create your own labor budget. He shows you how to break down the targets so that you and your technicians can hit their labor sales goals. He also shares some best practices to improve labor performance in your service department. [To view any of our webinar replays, you must be logged in with a free user account.]
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Wider World of Business

The Business Case for Emotional Intelligence

Employers can take these three actions to help improve their employees’ emotional intelligence, which in turn can help improve business results.
September 21, 2018 | Posted in Best Practices
Source: Workforce
Emotional intelligence is largely thought of as people skills — how we perceive and express ourselves and how we develop and maintain social relationships. But neuroscience and brain-based leadership studies have shown that it is so much more.
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Burenga
Conversations with Ag Equipment's Entrepreneurs

Dawn Manufacturing: Built on the Back of Corn

Dawn Manufacturing CEO Joe Bassett brings the vision of a product designer to how he leads the shortline manufacturer.
September 19, 2018 | Posted in Best Practices, Operations & Finance
Joe Bassett of Dawn Manufacturing talks through his company’s history, from early memories of Jim Bassett, to the bankruptcy and the moment he realized they would make it.
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Burenga
Conversations with Ag Equipment's Entrepreneurs

Worksaver Faces Challenges Head On & Embraces Change

Worksaver turned a business around amid the 1980s ag crisis and later survived the bankruptcy of one of its largest customers
September 16, 2018 | Posted in Best Practices, Operations & Finance
Tom and Tim Burenga of Worksaver detail the company's origin story, their early memories and the differences between yesterday and today's farmer, during an "off-the-cuff"interview with Farm Equipment.
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Wider World of Business

Stop Making Comp Offers Like a Car Buying Negotiation

September 15, 2018 | Posted in Best Practices
Source: TLNT
One of the most impactful things you can do to improve the candidate experience is to change the way you talk about pay and your approach to making offers. The conversations you have with candidates about pay and the offer you lead with are key drivers in their ultimate decision. How are you talking about comp with candidates today?
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Getting Results with Do-It-Yourself Marketing

3 dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.
By Lynn Marcinkowski Woolf posted on September 14, 2018 | Posted in Best Practices, Dealership Marketing
Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Lee Parish, Ben Garton and Doug Vahrenberg, who shared do-it-yourself marketing strategies at Farm Equipment’s 2018 Dealership Minds Summit.
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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