Agriculture has entered the age of technology. And there's no doubt, farm equipment dealers are crossing the threshold of selling iron to selling technology.
If anyone is surprised that John Deere announced last Friday it would use an "Integrated Emissions Control" system that includes selective catalytic reduction (SCR) technology to meet air standards under the Final Tier 4 emissions regulations they shouldn't be.
One of the nice things about standing in the long food concession lines at the National Farm Machinery Show last week is I got to meet some pretty interesting people. In my case, I visited with some farmers attending the show. One thing about farmers is they love to visit.
Everything about agriculture is getting bigger, except for the world in which it operates. That's why we're seeing so many manufacturers looking to grow their business by establishing operations overseas and vice versa.
This is as good of a time as any to remind ourselves that the North American agricultural industry may be the last bulwark for creating real wealth in our economy.
As we head into the New Year, here's a recap of what dealers told us in our most recent "Dealer Trends & Business Outlook" survey conducted by Ag Equipment Intelligence and Cleveland Research Co. in December.
On October 5, 2011, Steven P. Jobs, the original founder of Apple Computer Co., passed away after a long battle with pancreatic cancer. Two weeks after his passing, Walter Issacson published a biography of this iconic figure, simply entitled, Steve Jobs.
If you read the article we posted on December 7 on the Farm Equipment web site entitled, Rural Officials Urge John Deere to Drop Campaign Against LightSquared, I'd like to know what you think about it. But first, if you don't mind, I'm going to tell you what I think.
In this episode of On the Record, brought to you by Associated Equipment Distributors, Jason Webster, commercial agronomist with PTI Farm, breaks the results of PTI Farm’s 2024 HIgh Speed Planting Corn Study.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
GROW.MORE.PRECISELY. We are dedicated to creating innovative agricultural practices that help growers boost crop production and improve sustainability. With cutting-edge hardware, powerful software and truly unbeatable support, we take pride in creating and delivering solutions that empower farmers around the world.