Opinions & Columns

Dan Crummett
Ahead of the Curve

CTIS Offer 'Cheap Corn' Advantages for Efficiency

With market realities causing American grain farmers to plug in $3 corn to their spread sheets in place of $7, the machinery industry has seen a rapid slowing of demand for new, increasingly efficient farm equipment as producers defer replacing machinery and scramble to cut expenses.
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Dr. Jim Weber
Business of Selling

Dominating the Market

A year ago I wrote a column entitled Gathering Storm Clouds. That was followed up by last month’s column articulating the nine steps that should be undertaken during the turbulent times that lie ahead for equipment dealers. While some may be too timid to call a war a war, make no mistake about it, what equipment dealers will experience over the next 5 years will be a “war of attrition.”
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Lessiter
From the Desk of Mike Lessiter

Competing is a Choice

Hello from a buried office desk. Haven't been in office much over the last 3 weeks, as I've been on the road in Minnesota and North Dakota and then at the Farm Equipment Manufacturers Assn. Convention last week in Las Vegas, where I participated in a Q&A-type panel with dealers from Iowa and New York.
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Dan Crummett
Ahead of the Curve

Small Tractor OEMs Embrace Tier 4

While strict EPA Tier 4 emission standards for small off-road diesel engines have been in effect since January 1, 2013, many customers for new small tractors have been buying “built ahead” Tier 3-compliant models — but the inventory of those machines is rapidly dwindling.
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