After reading through the special report, "How the Weather is Changing Agriculture,"? that will appear in the September issue of Farm Equipment, I'm not convinced that anyone should do anything about the weather.
Dealer sentiments about equipment sales for the rest of the year look to be taking a "cautious"? turn and, in all likelihood, reflect the mood of their customers in the wake of the worst drought in the Midwest in more than three decades.
While many are comparing the current situation to the drought of 1988, according to USDA's Economic Research Service, "The 2012 drought in the U.S. is more extensive than any drought since the 1950s. A striking aspect of the drought is how rapidly it has increased in severity in early July, which is a critical time for crop development."
The Ag Equipment Intelligence-Cleveland Research Co. (AEI-CRC) Dealer Optimism Index, a measure of sentiment among North American dealers compared to the prior month, declined to a net 9% of dealers reporting they have a less optimistic outlook now vs. a net 5% reporting more optimism last month.
When Monsanto announced on May 23 it was acquiring Precision Planting, a developer and marketer of seed meters, monitoring and precision farming technology, the news created a bit of a ripple in the farm world.
Whether we like it or not, change is here when we talk about business technology. In your dealership, the adoption and use of new technology is moving literally at the speed of sound. The products you sell and service are more technologically sophisticated, which means that the way you sell and service them must at least match that level of sophistication.
In a survey conducted several years ago on how equipment dealers compensated their sales personnel, it was revealed that 30% of the dealers paid their sales personnel on the basis of salary while 28% of the dealers paid their sales force on the basis of "cash difference." While salaried sales compensation was the basis of last month's column, this column will explore the nuances associated with paying sales personnel on the basis of the cash difference that is "drawn"? on each transaction.
Do you think of your dealer business management software as technology? How about the software applications on your personal computers and other electronic devices?
While the last installment of this column documented the general characteristics of a well thought out compensation plan, this column, and a few to follow, will address the three most prevalent forms of salespersonnel compensation. The series will conclude with a radical approach for progressive dealers who want to "think outside of the box."
Last week I had the opportunity to cover the grand opening of AGCO's newly expanded manufacturing plant and visitors' center in Jackson, Minn. I've been to many "grand openings"? during my publishing career, but this one had a different feel to it.
In this episode of On the Record, brought to you by Associated Equipment Distributors, Jason Webster, commercial agronomist with PTI Farm, breaks the results of PTI Farm’s 2024 HIgh Speed Planting Corn Study.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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