Most employees don’t trust their leaders – according to a recent article from Forbes, the number is 63%! Given that trust between leadership and employee is failing, is it safe to say that many are searching for the secret recipe to make a strong leader?
We all know that marketing can only go so far. Marketing is a tool to bring you leads and foot traffic. But, marketing alone cannot close a sale. That is why you spend so much money on experienced sales staff with connections in the marketplace.
The year 2019 has been an interesting one. Research in the evaluation and consideration phases of the customer journey continues to grow for the small ag industry. We see that in our data we collect on these very niche people with Doppio.
Last Friday, 13 of us from Lessiter Media (publisher of Farm Equipment) attended the Global Leadership Summit. Less than a week after running our two events in Peoria, Ill., including the Dealership Minds Summit (DMS) and the National Strip Tillage Conference, it was good to be on “the other side” as attendees.
Moving organizations to the next level challenges dealership executives as they face higher expectations — customer, supplier and employee — as well as the need to compete by anticipating and preparing for industry and demographic changes. These factors, plus the greater scope of mergers and acquisitions, often forces experienced dealership managers to move from their traditional, management heavy responsibilities to a more leadership focused role.
Data points to large farms getting bigger and the number of "hobby farms" or rural lifestyle property owners growing in number, not size. So this leaves the producer in the middle.
A year ago at the Summit, we talked about marketing’s role in filling the customer pipeline for the sales team and how to build out qualified leads using data. But the work doesn’t stop there.
I’ve worked with hundreds of dealership managers; although we spend most of our time discussing KPIs, processes and growing sales, we invariably end up on the subject of people’s challenges and opportunities.
Farm producers and dealers alike should have an easier time mixing and matching different brands of ISOBUS-equipped tractors and implements after AgriTechnica 2019.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.