Home / Blogs / Opinions & Columns

Opinions & Columns
Opinions & Columns RSS FeedRSS

Charlie Glass 2017

The Equipment Demonstration Pays Dividends

By Charlie Glass posted on August 23, 2017 | Posted in Best Practices, Product Innovations & Introductions
When your product is unique, expensive and unknown, there is only one way to promote it and that is by demonstrating it in the field to actual customers. I began to travel my first territory in 1970 and the principal instruction I received was that I needed to sell our flagship product, a 15-foot cutter, which my predecessor had failed to sell.
Read More
Kanicki
From the Desk of Dave Kanicki

Numbers Don’t Always Tell the Whole Story

August 21, 2017 | Posted in Operations & Finance
Last week I had the chance to speak to a bunch of investment managers at a meeting organized by an investment bank. Most times their questions are fairly predictable, but sometimes they aren’t. Some of these managers are very “detail oriented,” which they should be, and they ask for hard numbers.
Read More
Gregory Taylor
Guest Blog

‘Clients’ are the New ‘Customers’ and Why Dealers Should Know This!

August 4, 2017
Why do today’s equipment dealers need to fundamentally evolve to, embrace and implement the changes needed to the outdated relationship model and roles of “dealer” and “customer?” In an environment of accelerating demographic changes, and with the fast paced, continually evolving, marketplace, changes can be difficult, and the answers may not appear readily obvious.
Read More
Kanicki
From the Desk of Dave Kanicki

Independent … but Not Too Independent

By Dave Kanicki posted on July 31, 2017 | Posted in Manufacturer & Dealer Issues
If you were to read through any of the major farm equipment manufacturers annual reports (also referred to as Form 10-K by the SEC), each of them refers to the businesses that sell their products as “independent dealers.” This would imply that those dealers are free to operate their businesses as they see fit. We all know this isn’t anywhere close to what’s actually taking place in the real world of the farm equipment business.
Read More
Lessiter
From the Desk of Mike Lessiter

Day in the Life: What Does a Dealer Development Manager Do?

By Mike Lessiter posted on July 24, 2017 | Posted in Best Practices, Manufacturer & Dealer Issues
One of the fun things about our coverage of the farm equipment business is discovering and sharing how each of the various cogs perform together in the larger “machine.” On each of the Dealership Minds special issues, we’ve had subscribers laugh about how they learned something they didn’t know about the role of a person they’d worked 10 yards away from for a decade, sometimes more.
Read More

This month's digital sponsors:

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Farm Equipment Videos

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

View More
Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

Machinery-Scope-Finance-Scope.png

Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
View More