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Ask the Expert

Step Aside if Emotions are Tied to a Trade

Pillar 1: Centralized Appraisal Process
By Casey Seymour posted on June 8, 2020 | Posted in Used Equipment Remarketing
In my last article, I wrote about the importance of using the used equipment/remarketing manager to understand the current market conditions and outside influencers. Below are the three functions of Pillar One, the Centralized Appraisal Process, that I find most important.
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Dan Crummett
Ahead of the Curve

Irrigation Tech Puts Sensors on the Pivot

By Dan Crummett posted on June 3, 2020 | Posted in Product Innovations & Introductions
While satellite imaging of farm land and unmanned aerial surveillance of crops capture most of the attention in remote sensing, a young analytics firm and Valley Irrigation have been collaborating over the last couple of years to bring crop monitoring a little closer to the ground with sensors mounted on center pivot sprinklers.
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Kim Schmidt
To the Point

Finding the Opportunity in the Difficult

By Kim Schmidt posted on May 18, 2020
Spring 2020 is going to be a spring that we remember and one that brought business challenges unlike any we’ve experienced before. But crops still got planted, parts purchased and equipment serviced. There have been challenges indeed, but those challenges have brought opportunities to connect with your customers in different ways and also fine tune some processes.
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Kanicki

Quantifying Brand Loyalty

By Dave Kanicki posted on May 8, 2020
We know from experience that farmers can be resolute in their steadfast dedication to certain equipment colors. When we initiated our first Ag Equipment Brand Loyalty study in 2010, we wanted to find out if what we were hearing from dealers and others about farmer brand loyalty was true. So, we surveyed a couple of thousand Midwestern farmers to gauge their feelings about brand loyalty. Are they or aren’t they?
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Mike Lessiter for Social Media
To the Point

What 2020 Has to Teach ...

By Mike Lessiter posted on May 4, 2020 | Posted in Best Practices, Dealer Succession
The only thing that sounds as crazy as offering someone a congratulations in advance of persevering through an ongoing economic crisis is the idea of accepting it. But if you don’t (or attempt to avoid it altogether), you’ll miss what a hardship promises to teach — as well as tomorrow’s reward for having endured it.
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