Opinions & Columns

Lessiter
From the Desk of Mike Lessiter

Not All Customers Are Created Equal

Give one up to the competition. That disrupter-type customer is more valuable to have in your competitor’s camp than your own. Let brand X deal with that customer and give up their time, energy and mental strain.
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Kanicki
From the Desk of Dave Kanicki

The Hits Keep Coming

I have to admit, the last couple of times I wrote in this space and talked about many of the positives we were seeing and hearing about in terms of industry sales, I wondered if it was just a blip on the radar screen. Well, so far, it looks like it’s holding.
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Lessiter

Traditionalists or Change Agents: What Kind of Farm Customers Do You Want?

I was in Houston last week for the annual Joint Convention of the Farm Equipment Manufacturers Assn. and Equipment Marketing & Distribution Assn. The sessions concluded with a panel of 3 farm operators who were brought in to share what their world is like. The farmers candidly answered an array of questions, from right to repair legislation, to what they’re willing do to access equipment not carried by their mainline dealer, to their own investments in farm shops and technicians, and how they approached debt and capital spending.
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Kim Schmidt
From the Desk of Kim Schmidt

What Happened to ‘Seasoning’ Managers?

For each print issue of Farm Equipment, I dig through the Implement & Tractor archives to find something to highlight, whether it’s an example of what was a state of the art dealership 40 years ago or a survey that shows that large dealers are ready to start adding computers. As I pull a volume off the shelf, I never really know what I’m looking for or what I’m going to find. One thing I always walk away with, though, is that good business advice is generally evergreen.
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