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Kanicki
From the Desk of Dave Kanicki

Is Ag’s Next ‘Big’ Disrupter on the Horizon?

By Dave Kanicki posted on June 11, 2019
When I was involved in the metalcasting industry, I often felt like a voice in the wilderness in urging foundries to stop commoditizing the engineered cast iron and steel components they were manufacturing by selling them by the pound. I don’t know how much good it did.
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Jeff Bowman
Ask the Expert

High-Horsepower Marketing: It's About to Get Personal

By Jeff Bowman posted on April 26, 2019 | Posted in Dealership Marketing
As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.
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