Opinions & Columns

From the Desk of Dave Kanicki: March 19, 2013

When you hear someone say that it's a good time to be in agriculture, you can take their word for it without question. Ag will always be cyclical; there will always be blips here and there. But if you examine ag's long term trends, you would be hard pressed to find another industry with such solid fundamentals.
Read More
Dr. Jim Weber

Business of Selling: The Myth of Market Share

Record farm income and never before seen low interest rates over the last several years have enabled many dealers to make more money than they have ever made. Barring unforeseen economic and/or political events, all indicators point to continued prosperity for those dealers committed to managing their business successfully.
Read More
George Russell

Technology for Profit: Reviewing What We've Covered So Far

As a regular columnist, or writer at any level, you cannot help but wonder if you're hitting the mark with your readers. I've heard from and spoke with enough dealers since I started writing this column for Farm Equipment in early 2009 to believe that the topic areas in this column are generally on the mark. So it was nice to find out that one of my columns from last year ranked as the second most highly read stories on www.farm-equipment.com in 2012.
Read More

From the Desk of Mike Lessiter: Getting to the ‘Red Zone’

But having just returned from last weeks first-ever Dealership Minds Summit in Kansas City, the imagery of the red zone ” that spot on the field where opportunities are the greatest” seems appropriate. Because during that sold-out Summit, the Dealership of the Year alumni and other dealers in attendance pushed the entire dialog to that œred zone? area, and kept it there for a full 8 hours.
Read More

From the Desk of Dave Kanicki: January 22, 2013

It's the time of year in agriculture when we start asking what if? This is a time-tested business practice where managers and others begin creating various scenarios and ask themselves and their teams what could happen and how could the company or industry cope if this or that situation crops up.
Read More
George Russell

Technology for Profit: Make Your DBS More Productive

Farm equipment dealers, like most computer software and hardware users, use only a small portion of the features built into the systems they work with every day. Studies show users utilize only about 30% of the available features in many systems at the top of the range and as little as 10% of the built-in features are exploited by any one user. This low utilization rate is the same whether it's a dealer business system (DBS) or a general computer application like Microsoft Word.
Read More
Dr. Jim Weber

Business of Selling: Consider an Ancillary Compensation System

While a survey of dealers revealed that 98% of respondents paid their sales personnel either on the basis of salary (30%), cash difference (28%), salary plus commission (19%) or gross margin (21%), the remaining 2% of dealers paid their sales staff utilizing an undisclosed form of compensation. This column, the last in a four part series on sales personnel compensation, will explore possible compensation systems that may have been used by one in 50 dealers.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings