Opinions & Columns

Business of Selling: Dealership Culture and Sales Performance

More than replacing non-performers or hiring overachievers, the success of the sales department is really a manifestation of the dealership culture that is in place and the psychological climate that permeates the department. Unlike other meaningful departmental benchmarks, however, dealership culture and sales department climate defy easy explanation and routine and repetitive calculation.
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From the Desk of Dave Kanicki: A Lot of Room to Grow for Farmers and Dealers

I’m not sure if no-till farmers are any different than growers who utilize conventional tillage practices. But assuming most farmers are pointed in the same direction when it comes to using precision farming technologies, dealers should recognize that there’s still a lot of room for growers to grow. Which means there’s a lot of room for dealers to grow sales.
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