Farm Equipment
View Archived Issues
October/November 2023
Volume: 61
Edition: 8
55 Years of Farm Equipment History
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Table of Contents
Table of Contents
Manufacturer & Dealer Issues16 Ag Equipment Manufacturers Reveal Concerns & Optimism for 2024
Farm Equipment caught up with over a dozen ag equipment manufacturers at the Farm Progress Show and got their forecasts, concerns and points of optimism for 2024Read MoreCompensation PlansHow to Use a Compensation Plan to Align the Sales Team with Dealership Goals
Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departmentsRead MorePre-Selling Your Entire Dealership
Agriteer’s Edmund Byne presents a case study that shows how pre-selling is about more than just moving equipmentRead MorePrecision Specialist WeekInaugural Precision Specialist Week Celebrates Dedication to Service & Support
Elite specialists recognized by their peers for going the extra mile to keep customers’ operations runningRead More
Farm Equipment Magazine’s ‘Origin Story’
A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960sRead MoreFarm Equipment Arrives at Lessiter Media
A surprising decision in 2004 to shutter a flagship magazine brought a new day to Lessiter MediaRead More
Trying to Get ‘Lift Off’
Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fateRead MoreGuiding Our Way for 20 Years
Historic memo charted the course for Farm Equipment & is still used today as guiding principles for staffRead More
Competition Calls & Farm Equipment Responds
An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partnerRead More
Dealership Minds Summit Debuts in 2013, ‘Seminal’ Event for Industry
An appetite for best practices & peer problem solving led to an industry-unique ‘dealer-only’ event without the major lines taking notesRead More
Squaring Up with the Majors
With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to goRead More
Rise in Digital Communications
Investments in digital platforms brought newfound speed in creating & disseminating content to the industryRead More
Kanicki Shares Formula, Results for Farm Equipment
Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020Read More
A Stand-Up Meeting & Custom Report on High-Speed Discs
One of our favorite ‘speed stories’ was creating custom content to solve a need as a bidding process unfoldedRead More90 Most Influential Articles in Lessiter Media’s Tenure
This list of articles is a window into the challenges & opportunities of North American dealers over the last 20 yearsRead More55 Years of Advancements in Farm Equipment
The ‘mature’ ag equipment industry of North America saw a good share of technological change in 5.5 decadesRead More
Ask the Expert: Used EquipmentLate-Model, Low-Hours Buying Groups Try Not to Lose at Auction
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Featured Articles
Featured Articles
Compensation PlansHow to Use a Compensation Plan to Align the Sales Team with Dealership Goals
Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departmentsRead MoreFarm Equipment Magazine’s ‘Origin Story’
A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960sRead More -
Digital Edition
Digital Edition
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Online Extras
Online Extras
This month's digital sponsors:
Top Articles
- Nominate a Dealer for Farm Equipment’s 2027 Dealership of the Year Award Program
- People Problems Are Profit Problems: Practical HR Strategies for Equipment Dealers [Webinar]
- Deere’s FTC Settlement & the Future of Ag Tech Innovations
- Farm Equipment News IQ: July 2026 Quiz 2
- How to Identify Your ‘Code of Success’
Current Issue
Farm Equipment
2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.
22nd Annual Award Recognizes Top Farm Equipment Dealers
First-ever Ag Equipment Intelligence Executive Summit Held in Chicago on May 19-20
Where’s the Class in Class-Action?
Must Read Free Eguides
Download these helpful knowledge building tools
- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
- What Your Salespeople Need: A Sales Skills Checklist
Farm Equipment Videos
Deere’s FTC Settlement & the Future of Ag Tech Innovations
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.