Check out what’s in the October/November 2023 issue of Farm Equipment -  Read Digital Edition

16 Ag Equipment Manufacturers Reveal Concerns & Optimism for 2024 – Page 18

Farm Equipment caught up with over a dozen ag equipment manufacturers at the Farm Progress Show and got their forecasts, concerns and points of optimism for 2024

Dealership Minds Coverage: Use Your Comp Plans to Align Sales with Dealership Goals – Page 32

Zane Watson of Farmers Implement & Irrigation demonstrates how tying a compensation plan to the washout cycle encourages teamwork & benefits all dealership departments

Pre-Selling Benefits Your Dealership & Customers – Page 40

From providing better customer service to improving inventory turns, pre-selling is the best approach to dealership health 

Precision Specialist Week: Inaugural Precision Specialist Week Celebrates Dedication to Service & Support – Page 50

Elite specialists recognized by their peers for going the extra mile to keep customers’ operations running  

Celebrating 55 years of Farm Equipment History

Farm Equipment Magazine’s ‘Origin Story’ – Page 56

A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960s 

Farm Equipment Arrives at Lessiter Media – Page 58

A surprising decision in 2004 to shutter a flagship magazine brought a new day to Lessiter Media

Trying to Get ‘Lift Off’ – Page 60

Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a little serendipitous visit from a former mentor changed its fate

Guiding…