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Marketing's Role in Enterprise Culture

March 13, 2013 | Posted in Operations & Finance
Laird Munro brought an outsider's view to the meeting. The director of marketing communications for Calgary-based Rocky Mountain Equipment (RME) is a city boy who joined the dealership after 10 years working at Canada's WestJet airline. There, he witnessed first-hand the success that a culture-focus in a commodity-based industry no less could have on success.
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Business of Selling

The Myth of Market Share

By Dr. Jim Weber posted on March 13, 2013 | Posted in Operations & Finance
Record farm income and never before seen low interest rates over the last several years have enabled many dealers to make more money than they have ever made. Barring unforeseen economic and/or political events, all indicators point to continued prosperity for those dealers committed to managing their business successfully.
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From the Desk of Dave Kanicki

What If?

January 18, 2013 | Posted in Operations & Finance
It's the time of year in agriculture when we start asking what if? This is a time-tested business practice where managers and others begin creating various scenarios and ask themselves and their teams what could happen and how could the company or industry cope if this or that situation crops up.
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Farm Equipment

2026 Dealership of the Year, Messick’s Equipment, Mount Joy, Pa.

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Farm Equipment Videos

2025 Dealer Hall of Fame: Raymond P. Koenig

2025 Dealer Hall of Fame: Raymond P. Koenig

During the 2025 Dealership Minds Summit, we honored the recipients of the Dealer Hall of Fame award. Among the award winners was the late Raymond P. Koenig of Koenig Equipment. To receive the award and speak on his uncle's behalf, Aaron Koenig, CEO of Koenig Equipment shares a few words.

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Top Directory Listings
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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