Manufacturer & Dealer Issues

John Schmeiser

Dealer Purity: A Policy That Hurts Dealers, Customers & Industry

Guest Blog: Opinion from John Schmeiser

Ag industry consultant, John Schmeiser, tackles brand purity in his latest op-ed. "On paper, these purity policies may look like brand management. In reality, they limit choice, drive up costs, and undermine the independence of both dealers and their customers. Dealer purity is not good for the end user, and it is not good for the long-term health of the farm equipment industry."


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Examining the Majors’ Brand-Purity Efforts

As the pressures mounted for brand-pure retail stores, FEMA’s Dealer Relations efforts worked behind the scenes to protect shortliners’ place on dealers’ lots
While the push for purity by the major lines can be an issue for dealers, it is more troublesome for the shortline manufacturers, some who can suddenly lose territory in competitive markets.
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