Dealership of the Year Alumni Leo Johnson, Johnson Tractor, 2025. He’s joined by Farm
Equipment Dealer Hall of Famer and owner of B&G Equipment, Tim Brannon.

Former dealer association exec John Schmeiser provides a ‘behind-the-curtain’ look at manufacturer relations, warranty wars & meetings that saved the industry from hundreds of lawsuits.  

The industry is moving fast. But the dealers getting real value from AI aren’t chasing every trend, they’re making smarter choices about where technology helps and where their people still lead.

Big changes for Case IH and New Holland machinery dealers, customers – and rival colors.

The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.

Introducing a new product — or in our case a new event — can be equal parts excitement and nerve-racking. We did the attendee survey and polling on the need and formula, we lined up key presenters and sought input for the themed roundtable discussions.

The registrants gathering in Chicago for Ag Equipment Intelligence's Executive Summit represented $32.2 billion in annual sales and the oversight of more than 24,000 employees.

On May 13-14, AED’s President & CEO Brian P. McGuire visited Washington, D.C., for high-level meetings with lawmakers and Trump administration officials.