Follow these guidelines to ensure your video marketing strategy attracts viewers — and Google — and provides your customers with the information they need.
Follow these guidelines to ensure your video marketing strategy attracts viewers — and Google —
and provides your customers with the information they need.
Dealerships need to be strategic with their marketing plan – sending the right message to the right people at the right time – knowing your data drives that process
“Data is the currency of the internet,” says Tim Whitley, CEO of Team SI, a full-service marketing firm headquartered in Little Rock, Ark. “The smartphone to the person right or left of you is being served different ads all the time. No person’s ads are identical to their neighbor’s and data is leading that charge.”
The “jack-of-all-trades” approach to operating a dealership is inevitable for most smaller-scale or single store entities, which puts more pressure on deciding what to outsource when the budget exists to do so.
Going into a roundtable titled “Dealer Sharing: Your Best Marketing Result of the Last 12 Months,” one can expect a lively conversation of managers and marketers eager to share their success stories.
Ask a group of marketing personnel to share their secrets for reaching customers and you may be surprised by the long list and the apps available to simplify specific tasks.
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
Dealership management can develop and implement ways to lure customers of competitive brands by getting parts and service employees out of their ‘comfort zone.’
Dealers packed together into a room for the Lead Generation vs. Lead Management roundtable at the Dealership Minds Summit 2018. The discussion was lively and wide-ranging, though the group frequently went back to the topic of customer relationship management (CRM) systems.
After visiting several hundred or so equipment exhibitors at farm machinery shows over years, the one question I regularly find myself asking is “Would I buy this equipment if I had a farm?”
Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
Backed by the theme “Intelligence Driven Marketing” the 2018 Dealership Minds Summit in Iowa City, July 24-25, welcomes three of the best minds in the business, Doug Vahrenberg, Owner of Vahrenberg Implement, Ben Garton, Chief Marketing Officer of Garton Tractor, and Lee Parish, Owner of Parish Tractor.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.