Alex Zank

Alex Zank

Alex Zank is a data editor with Lessiter Media, contributing primarily to the Farm Equipment and Ag Equipment Intelligence titles. Previously, he has worked for a construction trade publication and a number of community newspapers. He is a journalism/political science graduate of the University of Wisconsin-Eau Claire.

ARTICLES

2019 Dealer Business Outlook & Trends for Farm Equipment

Improved 2018 Sales Sets the Tone for 2019 Outlook

As more ‘normal’ conditions settle in, dealers look for more of the same in the year ahead, which isn’t all bad.
After several difficult years, it looks as if U.S. and Canadian farm equipment dealers are back on firm footing. With that said, probably the best thing the industry can do moving forward is to not compare current conditions to the boom years of 2008-14, which were not typical, and acknowledge that the ag equipment business is actually returning to a more normal state.
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U.S. Farm Equipment Dealership Marketing Expenditures Survey: 2018

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
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Reynolds Farm Equipment Takes Community Involvement Seriously

Dealership’s Philanthropic Activities Range From 4-H to Hot Air Balloons
Whether it’s giving to the local school district athletic programs or getting involved in FFA and 4-H groups, Reynolds Farm Equipment, Atlanta, Ind., makes it a point to give back to the community on a regular basis.
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2018 Equipment Dealers Assn. Dealer-Manufacturer Relations Survey

Claas Poses New Challenge for Top Performing Full-Line Manufacturers

For the 3rd time, Farm Equipment magazine analyzes EDA’s annual survey ranking ag equipment manufacturers on the criteria that equipment dealers say matters most.
The Equipment Dealers Assn. (EDA) in May released the results of its 2018 Dealer-Manufacturer Relations Survey. EDA conducts the survey annually, in which dealers rate the manufacturers whose products they carry in-store.
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