Alex Zank is a data editor with Lessiter Media, contributing primarily to the Farm Equipment and Ag Equipment Intelligence titles. Previously, he has worked for a construction trade publication and a number of community newspapers. He is a journalism/political science graduate of the University of Wisconsin-Eau Claire.
After several difficult years, it looks as if U.S. and Canadian farm equipment dealers are back on firm footing. With that said, probably the best thing the industry can do moving forward is to not compare current conditions to the boom years of 2008-14, which were not typical, and acknowledge that the ag equipment business is actually returning to a more normal state.
The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
Dealers packed together into a room for the Lead Generation vs. Lead Management roundtable at the Dealership Minds Summit 2018. The discussion was lively and wide-ranging, though the group frequently went back to the topic of customer relationship management (CRM) systems.
Although Gary Reynolds may not have known it at the time, the way in which he ran his business made for a solid foundation in implemented the strategies outlined in Jack Stack’s The Great Game of Business.
Reynolds Farm Equipment, Atlanta, Ind., has for years provided opportunities for farmers to become more skilled at the equipment they use. More recently, the dealership has expanded on its training practices for its employees.
Whether it’s giving to the local school district athletic programs or getting involved in FFA and 4-H groups, Reynolds Farm Equipment, Atlanta, Ind., makes it a point to give back to the community on a regular basis.
Kyle Mensen, lead test engineer with Raven Industries on the DOT project, talks with Farm Equipment editors at the Farm Progress Show 2020 Media Day in Boone, Iowa, and shows off the capabilities and ease-of-use found on the new DOT platform.
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