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Articles by Alex Zank

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2019 Dealer Business Outlook & Trends for Farm Equipment

Improved 2018 Sales Sets the Tone for 2019 Outlook

As more ‘normal’ conditions settle in, dealers look for more of the same in the year ahead, which isn’t all bad.
By Dave Kanicki and Alex Zank posted on September 27, 2018 | Posted in Data & Forecasts
After several difficult years, it looks as if U.S. and Canadian farm equipment dealers are back on firm footing. With that said, probably the best thing the industry can do moving forward is to not compare current conditions to the boom years of 2008-14, which were not typical, and acknowledge that the ag equipment business is actually returning to a more normal state.
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U.S. Farm Equipment Dealership Marketing Expenditures Survey: 2018

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
By Alex Zank posted on August 30, 2018 | Posted in Data & Forecasts, Operations & Finance, Dealership Marketing
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
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Reynolds Farm Equipment Takes Community Involvement Seriously

Dealership’s Philanthropic Activities Range From 4-H to Hot Air Balloons
By Alex Zank posted on July 13, 2018
Whether it’s giving to the local school district athletic programs or getting involved in FFA and 4-H groups, Reynolds Farm Equipment, Atlanta, Ind., makes it a point to give back to the community on a regular basis.
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Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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