Articles by Alex Zank

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2019 Dealer Business Outlook & Trends for Farm Equipment

Improved 2018 Sales Sets the Tone for 2019 Outlook

As more ‘normal’ conditions settle in, dealers look for more of the same in the year ahead, which isn’t all bad.
After several difficult years, it looks as if U.S. and Canadian farm equipment dealers are back on firm footing. With that said, probably the best thing the industry can do moving forward is to not compare current conditions to the boom years of 2008-14, which were not typical, and acknowledge that the ag equipment business is actually returning to a more normal state.
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U.S. Farm Equipment Dealership Marketing Expenditures Survey: 2018

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
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Reynolds Farm Equipment Takes Community Involvement Seriously

Dealership’s Philanthropic Activities Range From 4-H to Hot Air Balloons
Whether it’s giving to the local school district athletic programs or getting involved in FFA and 4-H groups, Reynolds Farm Equipment, Atlanta, Ind., makes it a point to give back to the community on a regular basis.
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