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Articles Tagged with ''Dealership minds summit''

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Garton Tractor’s Ben Garton: A Different and More Personal Way to Handle Online Inquiries

Ben Garton of Garton Tractor has his own unique way to handle online inquiries that come into the dealership.
By Sierra Wolff posted on October 26, 2018 | Posted in Dealership Marketing
Ben Garton was the leading voice during a roundtable on key performance indicators in marketing at the 2018 Dealership Minds Summit in Iowa City, Iowa. He contributed to what evolved into a fascinating conversation about his leads and what he does with them to ensure they are attended to. Garton is the chief marketing officer for Garton Tractors, a 10-store New Holland and Kubota dealership in California.
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Leveraging CRM for Farm Equipment Leads and Sales

Online lead generation centers on segmentation, but the key to closing those same inquiring customers comes through consolidation.
By James DeGraff posted on September 24, 2018 | Posted in Best Practices, Data & Forecasts, Dealership Marketing
In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
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Good Data Takes Digital Marketing Further for Farm Equipment Dealerships

Dealerships need to be strategic with their marketing plan – sending the right message to the right people at the right time – knowing your data drives that process
By Jen Bradley posted on September 14, 2018 | Posted in Dealership Marketing
“Data is the currency of the internet,” says Tim Whitley, CEO of Team SI, a full-service marketing firm headquartered in Little Rock, Ark. “The smartphone to the person right or left of you is being served different ads all the time. No person’s ads are identical to their neighbor’s and data is leading that charge.”
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Google AdWords, Website Design & Other Marketing Outsourcing Decisions Facing Dealerships

Dealership marketing managers encourage others to leverage their marketing strengths by outsourcing their weaker areas.
By James DeGraff posted on September 14, 2018 | Posted in Dealership Marketing
The “jack-of-all-trades” approach to operating a dealership is inevitable for most smaller-scale or single store entities, which puts more pressure on deciding what to outsource when the budget exists to do so.
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Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports

In this episode of On the Record, brought to you by Weasler Engineering, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North American ag equipment industry and what 2024 holds for the sprayer market.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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