Articles Tagged with ''Dealership minds summit''

On The Record

Deere Holds Steady Through Downturn

In today’s On The Record newscast we report on an update on section 179, Deere’s outlook for the current downturn in the ag equipment industry, certified pre-owned programs and offer a preview into Farm Equipment’s coverage of the Dealership Minds Summit.
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Dealers Shed Light on Mystery of Marketing

When the Farm Equipment staff spoke with dealers about topics they wanted for the first-ever Dealership Minds Summit, marketing topped nearly everyone's list. Because dealers know well that a better mousetrap and the world beating a path to your door is patently false. More important than ever, dealers must promote themselves with the same fervor that their OEM promotes its color, while employing new technology and customer intelligence tools.
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