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Ian Gronau

Ian Gronau

Ian Gronau is a Contributing Editor for Lessiter Media, with primary support responsibilities for Precision Farming Dealer, Strip-Till Strategies and the Strip-Till Farmer Website. He is a graduate of Chicago’s Columbia College and has been preparing content for magazines, websites and newspapers since 2009, and has been recognized with several awards. Contact: igronau.ag@gmail.com

Articles

ARTICLES

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When Will Artificial Intelligence Become A Natural Ingredient In Ag Equipment?

Manufacturers, Educators and Engineers Weigh in on Where AI Technology is now, Where it's Going and How it'll Change the AG Industry's Production Process
By Ian Gronau posted on December 23, 2017 | Posted in Precision Ag Sales & Service
For many, considering the effects artificial intelligence (AI) may soon have on society is a source of both anxiety and wonder. Agriculture, as much as any industry, is in line for big changes. Farm equipment may soon have a mind of its own.
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Precision Farming Dealer Summit

9 Benefits of Establishing a Standalone Precision Business

New Holland Rochester tripled precision sales and unlocked efficiencies by making its precision department into a business all its own.
By Ian Gronau posted on March 12, 2016 | Posted in Precision Ag Sales & Service
Cultivating a successful precision farming department in a farm equipment dealership is a challenge that is as difficult as it is rewarding. Spinning the precision department off into a standalone business takes that challenge to the next level. Five years ago, Jim Straeter, owner of New Holland Rochester in Indiana, did just that. In a panel at the Precision Farming Dealer Summit, Straeter, along with his Precision Ag Manager, Lanty “Spud” Armstrong, shared their journey toward making precision a profitable standalone business.
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The Next Generation

Intergenerational Dealerships: The Anatomy of Transition

Succession planning has a reputation for being a battlefield, but it doesn’t have to be. These families share their recipes for a successful succession.
By Ian Gronau posted on March 12, 2015 | Posted in Dealer Succession

For farm equipment dealer-principals, succession planning is more than merely passing a torch — it’s a complex logistical relay. For those resolving to keep their business in the family, the process and the pitfalls can be even more complicated. After spending years cultivating a successful business, dealers want only the most capable hands to carry it on.


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Farm Equipment Videos

Analysts Comment on CNHI CEO's Departure

Analysts Comment on CNHI CEO's Departure

In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty, air seeder sales forecasts and layoffs at the Racine, Wis., Case IH plant.
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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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