Articles Tagged with ''Dealership minds summit''

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Dealership Minds Summit Updates

Tyler Musson of Washington Tractor to Present at the 2018 Dealership Minds Summit

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.


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Dealership Minds Summit 2017

[Video] Dealer-to-Dealer Panel: Compensation That Emphasizes — and Moves — Used Equipment

Dealers lament about the struggles of keeping salespeople focused on moving used equipment rather than just the shiny new units. A sure way to light a fire under your sales team is with compensation plans designed specifically to move used equipment — where the biggest impact exists. From withholding commission until a trade is sold to attaching bonuses to the used units, compensation plans tied to used equipment vary greatly — all with their own pros and cons.
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