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Best of Fogarty

Shortline marketing will keep changing

Let's hope that there will con­tinue to be fresh, profitable ways for new, specialized ideas to get into the marketplace.
October 10, 2023 | Posted in Niche Equipment Markets

Shortly after I joined this industry in 1958, I went to the conventions of the Farm Equipment Manufacturers and the Farm Equipment Wholesalers Assns. at Kansas City's then stylish Hotel Muehlebach.


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Manufacturer Profile

Poettinger Shows Solid Growth and Potential

In less than 15 years, Austrian equipment manufacturer establishes itself as a major player in North American forage-handling equipment and broadacre farming tools.
By Dan Crummett posted on January 25, 2022 | Posted in Manufacturer News

Over 14 years, Poettinger U.S., has firmly established itself across the country as a competitive supplier of forage-handling and tillage equipment representing the design work and company culture of Austria’s 150-year-old implement builder.


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Our Dealer Story

[Podcast] New Series...Our Dealer Story

In this episode of the new Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, Dave Kanicki sits down with Kim Schmidt to discuss the concept behind this new project: sharing dealers' stories of how their businesses got started and how they got where they are today.
January 23, 2019 | Posted in Manufacturer News
In this episode of the new Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, Dave Kanicki sits down with Kim Schmidt to discuss the concept behind this new project: sharing dealers' stories of how their businesses got started and how they got where they are today.
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Used Equipment Remarketing Roadmaps

[Podcast] Find the Second and Third Buyers in a Shrinking Market

During the Dealership Minds Summit in Iowa City, Casey Seymour of 21st Century Equipment and Moving Iron LLC sat down with by Adam Verner of Elite Ag, a shortline dealer in Leesburg, Ga. to discuss used equipment and the chopper market
October 16, 2018 | Posted in Used Equipment Remarketing
During the Dealership Minds Summit in Iowa City, Casey Seymour of 21st Century Equipment and Moving Iron LLC sat down with by Adam Verner of Elite Ag, a shortline dealer in Leesburg, Ga. to discuss used equipment and the chopper market
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Sponsored Content: Success in Shortline Machinery

5 Secrets to Being Named Most Valuable Player as a Rookie

Corner Equipment has achieved sales success through thinking outside the box and fostering relationships
By Mike Wiles posted on September 15, 2017 | Posted in Best Practices
Fans know that all major sports have a most valuable player award coveted by everyone in the game. It is extremely rare when a rookie wins that award, but this is what occurred when Corner Equipment, in East Carroll, Man., was named the recipient of Versatile’s 2016 “Sales Performance Leader — Canada” award after approximately 12 months of representing the product line.
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Lessiter
From the Desk of Mike Lessiter

Day in the Life: What Does a Dealer Development Manager Do?

By Mike Lessiter posted on July 24, 2017 | Posted in Best Practices, Manufacturer & Dealer Issues
One of the fun things about our coverage of the farm equipment business is discovering and sharing how each of the various cogs perform together in the larger “machine.” On each of the Dealership Minds special issues, we’ve had subscribers laugh about how they learned something they didn’t know about the role of a person they’d worked 10 yards away from for a decade, sometimes more.
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Sponsored Content: Success in Shortline Machinery

As Trusted Advisor, Groupe Symac Earns Customers’ Business

This 7-store AGCO dealer positions itself as ‘primary source of information and credibility for planting.’
By Diana Dombrowski posted on May 26, 2017 | Posted in Niche Equipment Markets
Originally started by two co-ops with a mission of providing services and products to co-op members, Groupe Symac’s goal hasn’t changed much. While the organization now serves more farm customers who are not co-op members, it still remains focused on finding the right product for the customer.
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Sponsored Content: Success in Shortline Machinery

Life Beyond the Majors, Succeeding with Shortlines

Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
By Dave Kanicki posted on April 18, 2017 | Posted in Manufacturer & Dealer Issues
Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
MonTag

Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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