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Diana Dombrowski

Diana Dombrowski

Diana Dombrowski is an editorial associate for the Lessiter Media Ag Division. She is a graduate student studying to get her master's in communication from Marquette University, where she also graduated with a bachelor's degree in communication studies.
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ARTICLES

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As Trusted Advisor, Groupe Symac Earns Customers’ Business

This 7-store AGCO dealer positions itself as ‘primary source of information and credibility for planting.’
By Diana Dombrowski posted on May 26, 2017 | Posted in Niche Equipment Markets
Originally started by two co-ops with a mission of providing services and products to co-op members, Groupe Symac’s goal hasn’t changed much. While the organization now serves more farm customers who are not co-op members, it still remains focused on finding the right product for the customer.
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Trial, Error and Growth: Cervus’ Lessons in Diversification

From agriculture to transportation, Cervus has diversified while remaining true to its core values and expertise.
By Diana Dombrowski posted on March 11, 2017 | Posted in Best Practices, Dealer Succession
With 64 locations, Cervus Equipment Corp. is the largest dealer group for John Deere and Peterbilt Motors across Canada. The company is a diversified equipment dealership group, with 35 of its dealerships in agriculture, 11 construction and industrial, and 18 in transportation. Of the 64 total dealerships, 6 are located in Australia, 9 in New Zealand and the rest in Canada.
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