Articles by Diana Dombrowski

Sponsored Content: Success in Shortline Machinery

As Trusted Advisor, Groupe Symac Earns Customers’ Business

This 7-store AGCO dealer positions itself as ‘primary source of information and credibility for planting.’
Originally started by two co-ops with a mission of providing services and products to co-op members, Groupe Symac’s goal hasn’t changed much. While the organization now serves more farm customers who are not co-op members, it still remains focused on finding the right product for the customer.
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Trial, Error and Growth: Cervus’ Lessons in Diversification

From agriculture to transportation, Cervus has diversified while remaining true to its core values and expertise.
With 64 locations, Cervus Equipment Corp. is the largest dealer group for John Deere and Peterbilt Motors across Canada. The company is a diversified equipment dealership group, with 35 of its dealerships in agriculture, 11 construction and industrial, and 18 in transportation. Of the 64 total dealerships, 6 are located in Australia, 9 in New Zealand and the rest in Canada.
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